Mad Men Ferments — Sales Dashboard

Clients with strong positive momentum — last 3 months vs first 3 months

Client	Salesperson	Trend (₹)	Growth %	Last month	Spark

High-value clients with sharp revenue drop — needs immediate outreach

Client	Salesperson	Peak half (₹)	Current half (₹)	Last active	Spark

Client	Salesperson	First order (₹)	Status

Client	Salesperson	First order (₹)	Last month (₹)	Retention

Recently onboarded but showing low follow-through — needs immediate nurturing

Client	Salesperson	Onboarded	Total (₹)	Issue

New clients this month

Client	Salesperson	MTD (₹)	Category

Ordered this month

Client	Salesperson	MTD (₹)	Last month (₹)	% of LM	Last invoice

Not yet ordered this month — chase list

Client	Salesperson	Last month (₹)	Category	Last ordered

Revenue by channel